About ME
I’ve spent most of my career working between design, brand and strategy. Sometimes as a designer, often leading the work, most often translating between people who think very differently.
I like clarity, ideas with a purpose behind them and things that actually works once they’re out in the world.
I’ve mostly worked in-house and close to the work, most often collaborating with a wide mix of stakeholders, external partners and agencies. I’ve designed, managed brands and helped teams turn vague direction into something concrete. That experience has shaped how I think about craft, consistency and decisions that need to hold up beyond the first launch.
These days I work on an interim basis for Electrolux Group, helping them shape the future for the Electrolux brand.
If you’re working on something and want to talk it through, feel free to reach out ↓.
I’ve mostly worked in-house and close to the work, often collaborating with a wide mix of stakeholders, external partners and agencies. I’ve designed, managed brands and helped teams turn vague direction into something concrete. That experience has shaped how I think about craft, consistency and decisions that need to hold up beyond the first launch.
These days I work independently, collaborating with teams when they need a clear point of view or help connecting strategy and execution. Or when they just need an extra pair of designer hands during busy season.
If you’re working on something and want to talk it through, feel free to reach out.
I’ve mostly worked in-house and close to the work, often collaborating with a wide mix of stakeholders, external partners and agencies. I’ve designed, managed brands and helped teams turn vague direction into something concrete. That experience has shaped how I think about craft, consistency and decisions that need to hold up beyond the first launch.
These days I work independently, collaborating with teams when they need a clear point of view or help connecting strategy and execution. Or when they just need an extra pair of designer hands during busy season.
If you’re working on something and want to talk it through, feel free to reach out.
Experience
Experience
Senior Creative Brand Manager
ELECTROLUX GROUP, 2026-2027
Interim role in the Global Brand Team, helping shape the future of the Electrolux brand. Leading creative direction on key brand work, partnering with the brand agency and adapting deliverables to fit our needs. Worked with internal teams and stakeholders to keep the brand consistent and relevant across touchpoints.
Until Feb 2027
Owned brand work at ESL FACEIT Group across 4 masterbrands and 30+ sub-brands, from defining direction to delivering assets and playbooks. A highly cross functional role where i worked closely with internal teams and external agencies to ensure consistent brand use across our global markets, channels, partnerships and products.
Senior Brand Manager
ESL FACEIT GROUP, 2020-2025
Owned brand work at ESL FACEIT Group across 4 masterbrands and 30+ sub-brands, from defining direction to delivering assets and playbooks. Worked closely with internal teams and external agencies to ensure consistent brand use across markets, channels and products.
Owned brand work at ESL FACEIT Group across 4 masterbrands and 30+ sub-brands, from defining direction to delivering assets and playbooks. A highly cross functional role where i worked closely with internal teams and external agencies to ensure consistent brand use across our global markets, channels, partnerships and products.
Brand Design Director
DREAMHACK, 2013-2020
Work led the in-house design function at DreamHack, building brands and delivering assets for 10+ festivals each year. Created and maintained over 25 sub-brands across events, content and partnerships, ensuring consistency across digital, print, on-site and live broadcast environments.
Work led the in-house design function at DreamHack, building brands and delivering assets for 10+ festival events each year. Created and maintained over 25 sub-brands across events, content and partnerships, ensuring consistency across digital, print, on-site and live broadcast environments.
Visual Effects Compositor
KOMPOST, PIXOMONDO & CHIMNEY, 2011-2013
Worked as a VFX compositor on hollywood feature films, high end commercials and music videos. Delivering high-quality visual effects under tight deadlines in fast-paced, collaborative production environments.
Work led the in-house design function at DreamHack, building brands and delivering assets for 10+ festival events each year. Created and maintained over 25 sub-brands across events, content and partnerships, ensuring consistency across digital, print, on-site and live broadcast environments.
Education
& Courses
Education
& Courses
I have a formal background in graphic design and communication from Linköping University, along with advanced visual imagery studies at Jönköping University.
I’ve continued to build on that foundation through focused courses in UX, Brand Management and Creative Strategy from Hyper Island, Section4 and Strategy Finishing School.
I have a formal background in Graphic Design and Communication from Linköping University, along with advanced visual imagery studies at Jönköping University.
I’ve continued to build on that foundation through focused courses in UX, brand management and creative strategy from Hyper Island, Section4 and Strategy Finishing School.